Selected
Work
Representative engagements organized by the type of value Pegasus creates
Turning Insight into Action
Dave & Buster’s
Embedded as Acting VP of Innovation to establish governance, prioritize pilots, lead experimentation, and build executive alignment around innovation. The result was a repeatable framework for evaluating ideas and focusing limited resources where they created the greatest value.
Under Armour
Led Asia-Pacific customer research and translated omnichannel journey maps and customer personas into executive insights, helping leadership understand the 'so what' behind the research and make confident investment decisions.
Building Organizational Capability
U.S. Navy
Supported senior leaders through organizational transformation, executive alignment, workforce capability planning, and strategic facilitation by tailoring proven methodologies to what the organization could realistically execute.
Hilton
Helped the Product Experience & Prototype team clarify its strategy, communicate its value, and build alignment across stakeholders through messaging, communication assets, and measurement approaches.
Bringing Structure to Ambiguity
Holiday Inn Club Vacations
Helped leadership align stakeholders around a shared vision for future timeshare concepts, clarify ownership across functions, and translate evolving ideas into a coordinated plan the organization could execute.
Healthcare Client
CONFIDENTIAL
Helped shape a book on the patient experience by organizing complex ideas into a compelling narrative and bringing structure, project discipline, and storytelling to an emerging field.